Say Whaaat?: Norma Kamali for Wal Mart

At first, I thought I was misreading the headline. Then, I got the sensation that I was dreaming. But no, it's true - WWD has reported that Norma Kamali is designing a collection for Wal-Mart.

I know she's not John Galliano or anything, but Norma was kind of a big deal back in the '70s and '80s - I mean, her work is in the Costume Institute. Target would make sense, but Wal-Mart? I know it's where the Olsens got their start, but even so, fashion credentials are definitely not one of its strong points.

In her statement for WWD, she explains that she's looking to bring her vision of 'wellness' to a wider audience. If wellness can be equated with cut-price versions of her super-sexy bikinis, I might just have to rethink my aversion to bargain-basement shopping...


FashionKitty said...

Ugh, why Wal-Mart!!! That place gives me the creeps. I don't even know if there is a Wal-mart here in LA maybe I can order online. Hmm ...

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